Facebook is the most used social media platform for marketers around the world. It’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand.

We’ve put together our guide for setting up and customizing a professional Facebook page.⁣

𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐛𝐚𝐬𝐢𝐜𝐬: Fill out the basic business info, add a profile photo and cover photo, fill out your page information completely (username, description, categories, contact information, location, hours). ⁣You may add collaborators to your page as admin, editor, moderator, advertiser, or analyst.⁣

𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐚𝐠𝐞: You can select templates that cater to different types of businesses such as Nonprofit, Shopping, Services, Restaurants & Cafes, etc. Each template is supported with a default call to action (CTA) button and tab. ⁣

𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐛𝐚𝐬𝐞𝐥𝐢𝐧𝐞 𝐨𝐟 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐩𝐨𝐬𝐭𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐧𝐠: While it’s tempting to share your professional Facebook page the second you finish creating it, we recommend you get some content ready before you start inviting all your friends to Like the page. Publish three to five posts and have at least another week’s worth of content planned out and scheduled.⁣

𝐆𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐏𝐚𝐠𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: You’ll see your stats such as page likes, post reach, and engagement for the week, along with a comparison to the same stats from last week. ⁣Facebook Insights also gives you a closer look at audience demographics such as age, gender, and location. Plus, you can check what days and times your fans are online by going to Page Insights then Posts. ⁣There’s no single best time to post on Facebook, but posting when your fans are active online is a great start. ⁣

Rely on 𝐌𝐚𝐤𝐞 𝐇𝐮𝐛 to manage your Facebook posting schedule and analyze your results, all in one place. 𝐅𝐞𝐞𝐥 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐝𝐫𝐨𝐩 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞.