Although it’s already known by all that Facebook is a great marketing platform, let’s see in detail why so.

𝗠𝗼𝘀𝘁 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸

With over 1.4 billion users and over 900 million of those users visiting the site every day, Facebook is undoubtedly the 800-pound gorilla of social media.⁣⁣⁣

𝗨𝘀𝗲𝗿𝘀 𝗼𝗳 𝗮𝗹𝗹 𝗱𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀⁣⁣⁣

No matter who your target audience is, you can find them on Facebook.

𝗛𝗶𝗴𝗵𝗹𝘆 𝗔𝗗𝗗𝗜𝗖𝗧𝗜𝗩𝗘

Users spend 40 minutes per day on Facebook, on average. More time on Facebook means more time spent interacting with your business’s presence there.⁣⁣⁣

𝐅𝐚𝐬𝐭𝐞𝐫 𝐠𝐫𝐨𝐰𝐭𝐡⁣⁣⁣⁣⁣⁣

Facebook continues to grow more and more users with each passing year. It dominates the platform of social media. This gives you the biggest range of potential customers.⁣⁣⁣

𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠⁣⁣⁣

The average Facebook ad costs just $5.99 per thousand impressions and you get to set and control your own budget as well⁣.⁣⁣

𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭 𝐧𝐢𝐜𝐡𝐞⁣⁣⁣

It offers to target your audience by location, age, gender, interests, etc.⁣⁣

𝐄𝐚𝐬𝐲 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬

By using the Re-targeting option your ads will be shown only to people who have previously visited your business website.⁣⁣⁣⁣⁣Spreading by word of mouth along with your target customers, their Facebook Friends see your Facebook posts or ads as well. This multiplies the effectiveness of your Facebook marketing.⁣⁣⁣⁣⁣⁣

𝐈𝐧𝐬𝐭𝐚𝐧𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬⁣⁣⁣

It lets you measure the ROI yourself by using the free Facebook Insights tool and gives you detailed information about how customers are engaging with your business on Facebook.⁣⁣⁣