What Makes Facebook the Most Effective Social Media Marketing Tool?
What Makes Facebook the Most Effective Social Media Marketing Tool?
Although itโs already known by all that Facebook is a great marketing platform, letโs see in detail why so.
๐ ๐ผ๐๐ ๐ฝ๐ผ๐ฝ๐๐น๐ฎ๐ฟ ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐ป๐ฒ๐๐๐ผ๐ฟ๐ธ
With over 1.4 billion users and over 900 million of those users visiting the site every day, Facebook is undoubtedly the 800-pound gorilla of social media.โฃโฃโฃ
๐จ๐๐ฒ๐ฟ๐ ๐ผ๐ณ ๐ฎ๐น๐น ๐ฑ๐ฒ๐บ๐ผ๐ด๐ฟ๐ฎ๐ฝ๐ต๐ถ๐ฐ๐โฃโฃโฃ
No matter who your target audience is, you can find them on Facebook.
๐๐ถ๐ด๐ต๐น๐ ๐๐๐๐๐๐ง๐๐ฉ๐
Users spend 40 minutes per day on Facebook, on average. More time on Facebook means more time spent interacting with your businessโs presence there.โฃโฃโฃ
๐ ๐๐ฌ๐ญ๐๐ซ ๐ ๐ซ๐จ๐ฐ๐ญ๐กโฃโฃโฃโฃโฃโฃ
Facebook continues to grow more and more users with each passing year. It dominates the platform of social media. This gives you the biggest range of potential customers.โฃโฃโฃ
๐๐๐๐จ๐ซ๐๐๐๐ฅ๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ โฃโฃโฃ
The average Facebook ad costs just $5.99 per thousand impressions and you get to set and control your own budget as wellโฃ.โฃโฃ
๐๐๐ซ๐ ๐๐ญ๐๐ ๐ฆ๐๐ซ๐ค๐๐ญ ๐ง๐ข๐๐ก๐โฃโฃโฃ
It offers to target your audience by location, age, gender, interests, etc.โฃโฃ
๐๐๐ฌ๐ฒ ๐ญ๐จ ๐ซ๐๐๐๐ก ๐จ๐ฎ๐ญ ๐ญ๐จ ๐ฐ๐๐๐ฌ๐ข๐ญ๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ
By using the Re-targeting option your ads will be shown only to people who have previously visited your business website.โฃโฃโฃโฃโฃSpreading by word of mouth along with your target customers, their Facebook Friends see your Facebook posts or ads as well. This multiplies the effectiveness of your Facebook marketing.โฃโฃโฃโฃโฃโฃ
๐๐ง๐ฌ๐ญ๐๐ง๐ญ ๐ซ๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌโฃโฃโฃ
It lets you measure the ROI yourself by using the free Facebook Insights tool and gives you detailed information about how customers are engaging with your business on Facebook.โฃโฃโฃ